Privacy Policy

1. Introduction

EnviroPro Basements, LLC (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website enviroprobasements.com (the “Site”) or use our services.

Please read this Privacy Policy carefully. By accessing or using the Site, you agree to the terms of this Privacy Policy. If you do not agree with the practices described in this policy, please do not use the Site.

2. Information We Collect

2.1 Information You Provide Directly

When you fill out a contact form, request a free estimate, or otherwise communicate with us through the Site, we may collect the following personal information:

• Full name
• Phone number
• Email address
• Service type you are interested in (e.g., basement waterproofing, foundation repair)
• Project description and details about your needs
• Property type (residential or commercial)
• ZIP code

2.2 Information Collected Automatically

When you visit our Site, we automatically collect certain information about your device and browsing activity, including:

• IP address and approximate geographic location (city, region, country)
• Browser type and version (user agent)
• Operating system
• Device type (desktop, tablet, mobile)
• Screen resolution
• Referring URL (the website that linked you to our Site)
• Pages visited and navigation patterns
• Time spent on pages and on the Site overall
• Scroll depth and interaction data
• Time zone and language preferences
• UTM parameters (campaign source, medium, and name from marketing links)

2.3 Cookies and Browser Storage

We use browser storage technologies to enhance your experience:

• Session Storage — We store a randomly generated session identifier (visitor_session_id) and the last tracked URL in your browser’s session storage. This data is automatically cleared when you close your browser.
• Local Storage — We store the timestamp of your first visit (visitor_first_visit) in your browser’s local storage for analytics purposes.
• Authentication Cookies — If you are an authorized administrator, a secure session cookie is set for authentication purposes only. Regular visitors do not receive authentication cookies.

We do not use tracking cookies for advertising or cross-site tracking purposes. Our Google Analytics implementation has IP anonymization enabled (anonymize_ip: true).

3. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries — Contacting you about your service request, scheduling free estimates, and providing customer support.
• To send administrative communications — Confirming receipt of your form submission and providing relevant service information.
• To improve our Site — Analyzing usage patterns, page performance, and visitor behavior to enhance user experience.
• To measure marketing effectiveness — Understanding which marketing channels drive traffic and conversions.
• To protect our business — Detecting and preventing fraudulent submissions, spam, and abuse of our services.
• To comply with legal obligations — Meeting applicable legal and regulatory requirements.

4. Third-Party Services We Use

We use the following third-party services that may process your data. Each service has its own privacy policy governing how it handles information:

5. Data Storage and Retention

Your form submissions and associated data are stored in a secure database (SQLite) on our hosting infrastructure. We retain this information for as long as necessary to:

• Provide you with the services you requested
• Maintain business records for legitimate business purposes
• Comply with applicable legal and regulatory requirements

Visitor tracking session data (page views, session duration, etc.) is retained for analytical purposes and is not linked to personally identifiable information unless you submit a contact form during that session.

6. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties.We may share your information only in the following limited circumstances:

• Service Providers — With the third-party services listed in Section 4, solely as necessary to provide our services (analytics, spam prevention, email delivery, IP geolocation).
• Legal Compliance — If required by law, court order, or governmental regulation, or to protect our rights, property, or safety.
• Business Transfers — In connection with a merger, acquisition, or sale of all or a portion of our business assets, your information may be transferred as part of that transaction.

7. Your Rights and Choices

Depending on your jurisdiction, you may have the following rights regarding your personal information:

• Access — Request a copy of the personal data we hold about you.
• Correction — Request that we correct inaccurate or incomplete data.
• Deletion — Request that we delete your personal data, subject to legal retention requirements.
• Opt-Out — Opt out of marketing communications by contacting us directly.
• Cookie Control — Most browsers allow you to control cookies and storage through their settings. You can clear session storage and local storage through your browser’s developer tools or privacy settings.

To exercise any of these rights, please contact us using the information provided in Section 11. We will respond to your request within a reasonable timeframe.

8. Children’s Privacy

Our Site is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us immediately so we can remove it.

9. Data Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction. These measures include:

• HTTPS encryption for all data transmitted between your browser and our servers
• Content Security Policy (CSP) headers to prevent cross-site scripting attacks
• Cloudflare Turnstile bot protection on all contact forms
• Secure, access-controlled database storage
• Authentication requirements for administrative access

However, no method of electronic storage or transmission over the Internet is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.

10. Links to Third-Party Websites

Our Site may contain links to third-party websites (such as Google, Cloudflare, or social media platforms). We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

12. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. When we make changes, we will revise the “Last Updated” date at the top of this page. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of the Site after any changes constitutes acceptance of the updated policy.